KEY CONCEPT: The book is the foundation for media exposure growth. The
words will be re-
KEY CONCEPT: Develop a series of 10 most frequently asked questions and
Books can be created from interview style events which are then transcribed, copy
formatted for the particular media and then published.
This content does not necessarily have to start out relating to the product to be
sold. It will instead
be a carrier for links to the product. However, the book content must give good value.