KEY CONCEPT: These are your "distribution channels"
KEY CONCEPT: The more media types you employ = more perceived authority
you have
KEY CONCEPT: Start with the media which has the greatest possibility
for re-using the words in
other media. Add others slowly, after your first choice has grown. Also consider which one seems
most fun/exciting to you.
The most likely starting points are either
- book
- podcasts
- YouTube videos
- webinars
Not all media work for all products, companies, content or personalities:
- For example, YouTube videos are great
for "how to" content but can get tedious for long
theoretical discussion content.
- Webinars have very high conversion
possibilities but the audience will click off if the webinar
lacks structure, for example, because it is only presenters ad- libbing in front of a camera
Note:
- Collaboration with designers, production
staff, packaging engineers and any other third- party
developers should be established early on.
