3.1 NARROWLY DEFINE TARGET AUDIENCE
The target audience should start out narrow
A narrow target audience will have higher conversion satisfaction and will be more energetic in word of mouth activities.
  • Who is it that you want to serve?
  • What kind of person/client would you love to play with all day?
  • What is that person's name? Characteristics? Drives? Goal in life/career? Highest values? Current life status?
  • Where do you want to take this person?
  • What kind of people do you want to repel? What is the level of people you do not want to work with with?
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